"Listen to the professional painter's tips
to get the best results!"


Ask professional painters how they get consistently beautiful results every time and you'll get one consistent answer: First prime, then paint!

In fact, research shows that one coat of tinted primer and one coat of paint will give you a better-looking, longer-lasting home renovation paint job than two coats of paint. Here's why:

Primers provide a foundation for paint. Ordinary paint is formulated to provide rich, beautiful color in your home-but don't expect paint to do a primer's job. High-quality primers like Zinsser's Bulls Eye 1-2-3 are much richer in resin than ordinary paint and stick to the surface to provide a firm base for paint. Plus, Bulls Eye 1-2-3 sticks to glossy, hard-to-paint surfaces-paneling, cabinets, glossy paints and vinyl siding-without sanding.

Primers make your colors look better. Because they create a sealed, stain-free surface for paint, primers make your colors look vibrant and beautiful. They hide previous colors-even dark blues and reds-and prevent them from showing through your new paint job.

Primers prevent common problems. Because primers are formulated to prevent problems such as cracking, peeling and blistering, they'll make any painted surface more durable, washable-and last much longer!

Primers save you money. One gallon of high-quality paint costs more than one gallon of high-quality primer. By tinting your primer towards your paint color, you'll use less paint and get all the benefits of priming, without adding an extra step. And tinting a primer is easy! Bulls Eye 1-2-3 (for light and pastel colors) and Bulls Eye 1-2-3 Deep Tint (for medium and dark colors) are specially formulated for tinting. Just ask your paint store or home center clerk to add the same colorant they use to mix your paint to your primer.

What's the best way to paint a room?

Brushing up on the best way to paint a room might be easier with a full palette of ideas from the experts:

Sit back and enjoy your beautifully painted room.

Here are some minor tips
to make the job easier